I thought this was a great overview of the Digital Health market to share that comes from the StartUp Health Division of AARP. They give specific consideration to the 50+ market. The US considers this an important market. I don’t yet see the same consideration in the Canadian Market; hopefully that will change very soon.
This report highlights the encouraging rise in health innovation among a growing population with increased medical needs. Nine Health Innovation frontiers are highlighted including Emergency Detection/Response, Aging with Vitality, Vital Sign Monitoring, Medication Management, Social Engagement, Navigating the Health Care System, Behavioural and Emotional Health, Physical Fitness and Nutrition & Diet